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Thursday, 27 April 2023

B2B EVENT COLOGNE

In the frame of the implementation of the EU Financed campaign EU SUSTEM a special B2B event took place on Thursday 27th of April 2023 at 15.00 at the Restaurant maiBeck FÜR DICH, Am Frankenturm 5,in Köln.

During the event participants from the Horeca sector, importers, distributors, chefs etc had the opportunity to learn more about the promoted European PDO/PGI wines that participate in the program during a live wine master class.

Furthermore, the participants were able to taste delicious plates specially cooked with the promoted products in the program and discover their delicious flavors, aromas and special quality characteristics.

Also the participants had the chance to meet representatives from the Agronutritional Cooperation of the Region of Central Macedonia from the winery and food sector, and also representatives from the United Winemaking Agricultural Cooperative of Samos to learn more about the European PDO/PGI wines from Greece and discuss the possibility of  further business collaborations.

The EU Financed campaign EU SUSTEM The SUSTEM project’s partnership unifies three representative organizations from two Members States; the Agronutritional Cooperation of Region of Central Macedonia and the United Winemaking Agricultural Cooperative of Samos Greece and Enoteca Regionale Emilia Romagna, targeting three internal European markets; Italy, Germany and Sweden.

The strategic mission of the partnership is to enhance the sustainable competitiveness of the food and beverage regional sectors and to contribute to their sustainable development. Project’s objective is highlight the sustainability of the food and wine sectors of the represented EU regions (Central Macedonia and North Aegean in Greece, Emilia Romagna in Italy), stressing their significant and crucial role to the climate action and the environment. To highlight how the products promoted and their production methods contribute to climate change adaptation, to the reduction of food loss and food waste and to the sustainable consumption.

Thursday, 27 April 2023
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Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Research Executive Agency (REA). Neither the European Union nor the granting authority can be held responsible for them.